In this survey a sample was taken of kindergarten students, third graders, and sixth graders of both sexes and of varying socioeconomic backgrounds for the purpose of exploring their attitudes toward television commercials. Questions concerning the child's mother's attitude towards commercials, the child's cognition of commercials, and the child's…

A study examined the effects of media advertising on the elderly to determine whether they use the media to help combat social disengagement, whether they perceived the elderly as positively portrayed in advertising, whether they perceive their role as consumer as declining, whether television advertising reinforced sex roles, and whether the…

To determine whether differing attitudes toward, and the utilization of, the daily newspaper are related to the variable of age, 481 persons responded to a questionnaire designed to measure their attitudes and opinions about mass media in general and their evaluations of newspaper content in particular. The findings revealed the following…

These background papers and recommendations from a mini-conference on the consumer problems of older Americans and new directions that government and business should take to protect the consumer rights of the elderly address the following areas: credit, food, insurance, investments, prescription drugs and medical appliances, and primary health…

A project was conducted to design and implement a curriculum for older adults in the areas of consumer events and consumer awareness. The project aimed to improve the seniors' basic skills by providing relevant content in a basic education context. During the project a curriculum was developed and presented through workshops held in 2 senior…

This bibliography, designed primarily for state and local consumer offices, includes 650 publications on a wide range of consumer affairs subjects. Topics include advertising, appliance purchase and repair, automobiles, how and where to complain, contracts, credit and banking, fraud, door-to-door sales, energy and utilities, financial planning and…

These proceedings contain presentations, discussants' remarks, roundtable discussions, and papers from poster sessions and panels. Selected titles of particular relevance to the field of education are: "Factors Affecting the Probability of Accepting a Retirement Incentive: Evidence to Support Retirement Planning Education" (Hogarth);…

Society has stereotyped the elderly as those who are unable, dependent, institutionalized, and handicapped in various other ways. Stereotyping older people in this manner allows them to be cast aside in the market as well. The marketing community should concentrate more on this thriving aggregate, for they have disposable income--some for the…

Among these education-related papers in this collection are "Consumer Issues and the Elderly" (Moon); "The Relationship between Perceived Life Satisfaction and Measures of Economic Well-Being" (Douthitt, MacDonald, Mullis); "Research Data Priorities as Assessed by Users" (Chern, Hushak, Tweeten); "New Directions in Data, Information Systems and…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…