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Peer reviewedBradley, Don E.; Longino, Charles F., Jr. – Generations, 2001
A literature review documents distorted images of aging in mass media and advertising, including underrepresentation and stereotyping. Older consumers are dissatisfied with these images, and their growing purchasing power is forcing advertisers to make more effective appeals. (Contains 20 references.) (SK)
Descriptors: Advertising, Aging (Individuals), Marketing, Mass Media
