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Critical Viewing | 1 |
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Bedore, Joan M. | 1 |
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Bedore, Joan M. – 1992
A study which reviewed the research literature analyzed the relationship between television advertisements and the lowering of the self concept. Although television advertising has a relatively short history, today a person can hardly escape from it. Advertisements are specifically targeted to age-related and demographic groups. By focusing on…
Descriptors: Critical Viewing, Mass Media Role, Media Research, Minority Groups