Descriptions of several programs of the Shawnee Hills Community Mental Health/Mental Retardation Center, Inc. (Charleston, West Virginia) are presented. Included in this document are: (1) a description of the Shawnee Hills Day Training Center, a cooperative program of Shawnee Hills and several county school boards for severely/profoundly impaired…

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…

Companies selling services to protect children and teenagers from sexual predators on the Internet have enlisted the help of schools and teachers to verify students' personal information. Those companies are also sharing some of the information with Web sites, which can pass it along to businesses for use in targeting advertising to young…

When 75-year-old Margaret Corston saw a poster in her local library advertising a course in basic radio broadcasting skills, she little thought that some 18 months later she would be hosting her own weekly show, with thousands of listeners, on community radio. From small beginnings--her first course was called "First Steps in Radio"--she began to…

Describes a peer counselor training program for five older adult volunteers. Presents suggestions for advertising, screening, program format, and development of practica, and examines the role and helpfulness of the peer counselors who provided in-home counseling services. (JAC)

In this survey a sample was taken of kindergarten students, third graders, and sixth graders of both sexes and of varying socioeconomic backgrounds for the purpose of exploring their attitudes toward television commercials. Questions concerning the child's mother's attitude towards commercials, the child's cognition of commercials, and the child's…

From October 1993 to September 1994, a project provided equipment and materials to extend literacy efforts to older adults at the Hammond Public Library, Indiana. Notebook computers containing user-friendly software, used in coordination with the local Laubach Literacy Program, as well as books, audiocassettes, videocassettes, and BiFolkal media…

This paper presents a public library perspective on lifelong learning. The first section discusses the lifelong learning challenge, including the aims of the Australian National Marketing Strategy for Skills and Lifelong Learning, and findings of a national survey related to the value of and barriers to learning. The second section addresses the…

Advertising educators have a responsibility to make students aware of the importance of the mature market (older people) and to teach them methods to reach this group. An assignment in a copywriting class asked students to write and design ads to promote blue jeans to adults over 50. The assignment accomplished three things: (1) helped students…

A project was conducted to design and implement a curriculum for older adults in the areas of consumer events and consumer awareness. The project aimed to improve the seniors' basic skills by providing relevant content in a basic education context. During the project a curriculum was developed and presented through workshops held in 2 senior…

The Martinsburg-Berkeley County Public Library (West Virginia) conducted a project that involved recruitment, retention, coalition building, public awareness, training, basic literacy, collection development, tutoring, computer assisted, other technology, and English as a Second Language (ESL) programs. The project served a three-county community…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

Howe-To Industries is an intergenerational entrepreneurship project at the John de la Howe School, a state-supported institution for at-risk youth in rural McCormick County, South Carolina. Expansion of this type of program into public schools could engage the community and school system in a mutually beneficial relationship. John de la Howe…

The Master of Arts program in Communication (MAC) at Wichita State University is integrated and interdisciplinary. The assumption is that all professional communicators engage in gathering and analyzing information, and designing and delivering messages. The program, therefore, seeks to prepare students to engage in these activities across…

The goal of this thesis was to present an overview of the cultural journalism program, the mechanics involved, and an example of the actual work produced by high school students as their marketable product. This examination of the "Foxfire" method has not been confined to this thesis alone, for it has proven to be the foundation of a…