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Atkin, Charles K. – 1975
In this study, naturalistic patterns of parent-child interaction were unobtrusively observed in supermarkets to describe characteristics of breakfast cereal selection by 516 family units. The interaction sequence was summarized into five dimensions: initiating party, tone of initial message, type of response, type of consequence, and references to…
Descriptors: Behavioral Science Research, Children, Communication (Thought Transfer), Environmental Influences