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McMullan, John L.; Miller, Delthia E.; Perrier, David C. – International Journal of Mental Health and Addiction, 2012
This study contributes to the emerging literature on commercial advertising and youth gambling by exploring adolescent's exposure to and perceptions of gambling advertisements. We analyzed a sample of 50 youth in six focus groups between the ages of 13 and 18 to examine the process by which youth perceived, received or rejected the form and…
Descriptors: Addictive Behavior, Youth, Advertising, Social Distance