Descriptor
| Advertising | 1 |
| Comparative Analysis | 1 |
| Content Analysis | 1 |
| Negative Attitudes | 1 |
| Older Adults | 1 |
| Periodicals | 1 |
| Social Attitudes | 1 |
| Stereotypes | 1 |
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Author
| Bradford, Vicky | 1 |
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| Reports - Research | 1 |
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Bradford, Vicky – 1978
Twenty-two advertisements from "Reader's Digest" and twenty-two from "Retirement Living" magazine were analyzed in order to determine the way in which old people are portrayed. The advertisements were found to support the common societal stereotypes that old people are unproductive, prefer to associate with other old people rather than with…
Descriptors: Advertising, Comparative Analysis, Content Analysis, Negative Attitudes
