This book presents cutting-edge research designed to stimulate and inform the debate over advertising to the children's market and the effects such advertising has on children. Perspectives are organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront…

To teach writing well, teachers need three things: first, they have to understand writing itself, as well as writing pedagogy; second, they need to be writers themselves; and third, they need to know how to communicate their knowledge about writing effectively to their students. This book is based on the premise that writing ability--and teaching…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…