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Direct linkNash, Avril S.; Pine, Karen J.; Messer, David J. – British Journal of Developmental Psychology, 2009
Few studies have investigated children's responses to television alcohol advertising. Two separate studies evaluated the appeal of alcohol advertisements on children aged 7-10. An exploratory interview study (N=17) was carried out to assess children's verbal responses to both alcohol and non-alcohol advertisements and to elicit vocabulary to be…
Descriptors: Advertising, Drinking, Cartoons, Television
