Current changes to policy around higher education in the United Kingdom are leading to an increasingly marketised system. As funding is transferred from the United Kingdom government to the individual student, universities will be required to pay more attention to marketing. This paper draws on the literature relating to marketing of services to…

Shows attitudes toward advertisements are positive, awareness of the Advertising Council is low, and message retention is poorer among older persons than younger persons. (RB)

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 36 titles deal with a variety of topics, including the following: (1) content diversity in local television news; (2) advertising influences on consumers' use of evidence; (3) organized labor and the mass media; (4) feminist film…

Advertising educators have a responsibility to make students aware of the importance of the mature market (older people) and to teach them methods to reach this group. An assignment in a copywriting class asked students to write and design ads to promote blue jeans to adults over 50. The assignment accomplished three things: (1) helped students…

Focusing on the impact of advertisers' persuasive selling messages on consumers, this paper discusses topics relating to the theory of psychological type congruence. Based on an examination of persuasion theory and relevant psychological concepts, including recent cognitive stability and personality and needs theory and the older concept of…

The Master of Arts program in Communication (MAC) at Wichita State University is integrated and interdisciplinary. The assumption is that all professional communicators engage in gathering and analyzing information, and designing and delivering messages. The program, therefore, seeks to prepare students to engage in these activities across…

Analysis of the enrollment procedure for a study of an intensive, community-based diabetes management program revealed that persons who declined initially were slightly older and lived further away from the study site. Recruitment strategies were compared, revealing that press releases and newspaper advertisements were the most effective. (JPS)

A House of Representatives report on the practice of a profession with fradulent credentials is presented. Attention is directed to the provision of medical care by unlicensed and unqualified people posing as doctors, fraudulent credentials across a range of occupations, especially those affecting the elderly, and fraudulent credentials held by…

A college level unit which investigates stereotypes of aging in the United States is described. The three-class unit serves as an introduction to the study of social gerontology. Its purpose is to address issues of negative stereotypes of old age reinforced by the media and by our cultural roots; the lack of knowledge about the normal changes that…

Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…

These proceedings contain the texts of nine presentations delivered at a conference on removing barriers to the adult learner through marketing, management, and programing. Included in the volume are the following papers: "Faculty Perceptions of Adult Learners, Off-Campus Credit Programs, and Teaching Strategies," by Diane…