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Davis, Michelle R. – Education Week, 2008
Companies selling services to protect children and teenagers from sexual predators on the Internet have enlisted the help of schools and teachers to verify students' personal information. Those companies are also sharing some of the information with Web sites, which can pass it along to businesses for use in targeting advertising to young…
Descriptors: Internet, Safety, Privacy, School Business Relationship
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Gottschall, Kristina; Wardman, Natasha; Edgeworth, Kathryn; Hutchesson, Rachael; Saltmarsh, Sue – Australian Journal of Education, 2010
Over the last decade, education researchers have been concerned with the "impression management" activities of schools in the current climate of school corporatisation. Among these activities is the dissemination of school prospectuses that, far from being merely arbitrary sources of information, are seen as strategic texts that…
Descriptors: Private Schools, Foreign Countries, Males, Masculinity
Moss, Barbara, Ed.; Lapp, Diane, Ed. – Guilford Publications, 2009
Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…
Descriptors: Reading Comprehension, Protocol Analysis, High Stakes Tests, Cartoons
Richard, Alan – Education Week, 2004
In rural parts of the nation, such as McCool Junction, Nebraska, schools are taking creative steps to lure new students to local schools in their quests to keep those schools open and their communities intact. Elsewhere, towns and school districts in Kansas are giving away plots of land for home sites. Districts in Kansas are drawing new students…
Descriptors: Rural Schools, Student Recruitment, Public Schools, Advertising