Society has stereotyped the elderly as those who are unable, dependent, institutionalized, and handicapped in various other ways. Stereotyping older people in this manner allows them to be cast aside in the market as well. The marketing community should concentrate more on this thriving aggregate, for they have disposable income--some for the…

In response to Representative Edward Roybal's concern that aging organizations have used direct mail in a manner that might frighten, threaten, or coerce the elderly into contributing money or buying products from these organizations, the General Accounting Office (GAO) agreed to: (1) identify federal agencies with jurisdiction in reviewing the…

Personal interviews with clients of the Calgary Indian Friendship Center and two other similar centers established a need for a program to enhance the social functioning of elderly aboriginals in Calgary. The needs focused on lack of transportation, inaccessible or inadequate medical care, isolation, elder abuse, and inadequate housing. The…

The problem of underemployment in the United Kingdom was examined in two studies. The first study sample, which was selected to be representative from the standpoints of firm size, 8 business types, and the United Kingdom's 14 economic regions, included 474 recruiters. They were interviewed by telephone regarding their recruitment problems. In the…

This issue of "Media & Values" explores the influence of mass media on the perceptions about aging in our society. The essays present various interpretations of that influence and the implications for the society. Articles in the "Awareness/Analysis" section include: (1) "Granny Bashing: New Myth Recasts Elders as Villains" (Ronald F. Pollack);…

The Family and Life Education program at Aims Community College (ACC) in Colorado began in 1967 as prenatal classes taught by volunteer instructors who were registered nurses with backgrounds in maternal-child health. Currently, the program, which is co-sponsored by ACC and North Colorado Medical Center, involves a program coordinator, three staff…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…

A House of Representatives report on the practice of a profession with fradulent credentials is presented. Attention is directed to the provision of medical care by unlicensed and unqualified people posing as doctors, fraudulent credentials across a range of occupations, especially those affecting the elderly, and fraudulent credentials held by…

Among these education-related papers in this collection are "Consumer Issues and the Elderly" (Moon); "The Relationship between Perceived Life Satisfaction and Measures of Economic Well-Being" (Douthitt, MacDonald, Mullis); "Research Data Priorities as Assessed by Users" (Chern, Hushak, Tweeten); "New Directions in Data, Information Systems and…

A study was conducted to assess the impact of heavier and lighter exposure to newspapers on students' readership of and attitudes toward newspapers and on their awareness of and interest in current events. Newspapers in six cities across the United States had students in grades 5 through 12 fill out attitude and information questionnaires at the…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…

In rural parts of the nation, such as McCool Junction, Nebraska, schools are taking creative steps to lure new students to local schools in their quests to keep those schools open and their communities intact. Elsewhere, towns and school districts in Kansas are giving away plots of land for home sites. Districts in Kansas are drawing new students…

This paper situates age discrimination within a broader system of age relations that intersects with other inequalities, and then uses that framework to analyze internet advertisements for the anti-aging industry. Such ads reinforce age and gender relations by positing old people as worthwhile only to the extent that they look and act like those…

Analyzes 1977 issues of seven magazines to determine how frequently the elderly appear in advertisements featuring people and how they are portrayed. Indicates that they are underrepresented in advertisements in comparison to the general population and concludes that this implies their general devaluation as consumers. (JMF)

One of the best ways to produce affordable housing is to address the needs of a group that has too much housing. A baby boom generation generates an empty nester boom. An empty nester boom means dramatic underutilization of the housing stock. If a small percentage of homeowners were to install an accessory apartment, they would have a significant…