To effectively market a camp, current trends and issues must be considered: specialty programming, the Americans With Disabilities Act, competing recreational programs, changes in the school year, programming for seniors, and accountability. Camps should have a marketing strategy that includes public relations, a marketing plan, a pricing…

Familiarity with specific images or sets of images plays a role in a culture's visual heritage. Two questions can be asked about this type of visual literacy: Is this a type of knowledge that is worth building into the formal educational curriculum of our schools? What are the educational implications of visual literacy? There is a three-part…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

A North Carolina study examined the problem of adult illiteracy in Spring 1988. Secondary data for the service areas of eight community colleges chosen as study sites indicated that approximately 25 percent of North Carolinans aged 25 years and older had completed less than the ninth grade in 1980 and the majority of them were unemployed. A review…

Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…

Focusing on the impact of advertisers' persuasive selling messages on consumers, this paper discusses topics relating to the theory of psychological type congruence. Based on an examination of persuasion theory and relevant psychological concepts, including recent cognitive stability and personality and needs theory and the older concept of…

With the rise in popularity of teen romantic fiction, many teachers wonder about the nature of such books and whether they should be used in the reading program. Most of the teen romantic fiction is written to a well-defined formula, based on guidelines from the publishers and on high-interest low-vocabulary literature. Characteristics with the…

Howe-To Industries is an intergenerational entrepreneurship project at the John de la Howe School, a state-supported institution for at-risk youth in rural McCormick County, South Carolina. Expansion of this type of program into public schools could engage the community and school system in a mutually beneficial relationship. John de la Howe…

This report discusses findings from a review of a plan of the South African KwaMashu Christian Care Society (KMCCS) for introducing an educare program in which active older women give in-service training to grandmothers and other childminders who look after preschool children at home. Before launching the proposed program, a KMCCS committee…

Indicates that (1) both younger (four-five years) and older (seven-eight years) children were significantly less likely to discriminate commercial from program content when the host-selling format was viewed, and (2) older children are more favorably influenced by the same commercial content when it is seen in a host-selling presentation than in a…

The Master of Arts program in Communication (MAC) at Wichita State University is integrated and interdisciplinary. The assumption is that all professional communicators engage in gathering and analyzing information, and designing and delivering messages. The program, therefore, seeks to prepare students to engage in these activities across…

This study was conducted in order to assess the link between exposure to television advertising for snack foods and children's actual snack choices. One hundred and forty 5-to 8-year-old low income children attending summer camp were randomly divided into two experimental groups each of which contained equal numbers of younger and older children.…

The goal of this thesis was to present an overview of the cultural journalism program, the mechanics involved, and an example of the actual work produced by high school students as their marketable product. This examination of the "Foxfire" method has not been confined to this thesis alone, for it has proven to be the foundation of a…

Analysis of the enrollment procedure for a study of an intensive, community-based diabetes management program revealed that persons who declined initially were slightly older and lived further away from the study site. Recruitment strategies were compared, revealing that press releases and newspaper advertisements were the most effective. (JPS)

Concludes that models in American magazine ads are older than those in Korean ads and are more likely to be smiling. (FL)