Purpose: People engage in green consumption for many reasons, both conscious and unconscious. This paper aims to draw on evolutionary psychology to propose that hard-wired mating strategies encourage both men and women to increase their green consumption in the presence of members of the opposite sex. Design/methodology/approach: Observations were…

Student initiated out-of-class communication (OCC) with instructors has been linked to benefits for students, faculty, and the institution at large, yet garners little attention in business education research. Much of the literature found in communication and higher education research has revolved around the discovery of factors that lead students…

Professional Learning Communities (PLCs) have created opportunities, within schools, as a means to work together to share professional inquiry and further explore various strategies to increase student achievement. Previous research on PLCs mostly focused on ways school staff and faculty engaged on topics of student performance and student…

Instructor use of online gamification techniques using platforms such as Kahoot has been increasing in recent years. Prior research has found that the use of gamification can increase student engagement in a class and improve student performance on exams compared to traditional lectures and flipped classes. This paper examines the specific effect…

The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students'…

This article was prepared for the Critical Media Literacy Conference in Savannah, Georgia in 2016. The central argument of the article is that Donald Trump's candidacy emerges from a new strategy: branding. The author explores the decade prior to Trump's rise and his political forebears, as well as consults critical marketing and television…

Purpose: This study offers insight on the impact of virtual team projects (VTPs) of varying types (global vs domestic teams, technology vs non-tech projects) on competency and anxiety outcomes during the COVID-19 pandemic. Design/methodology/approach: Paired-sample t-tests and ANOVA tests were performed on student survey responses pre- and…

The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…

Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this…

Background: Although Indonesia is one of the world's most populated countries with a high penetration of internet usage there has been little research on SNS usage in Indonesia, especially involving children. Instead, SNS research in Indonesia has focused on university students and political, marketing, and disaster mitigation issues. Aim/Purpose:…

This study assesses the effect of the use of educational videos on the participation of 24 students at the Applied Science University in Bahrain The findings revealed that educational videos which were selected either by the researcher or by the students have a direct and positive effect on increasing the students' participation in the classroom.…

Many colleges and universities have implement programs to support undergraduate student's academic success. One type of program is described as a four year graduation guarantee program. The use of this type of program has been growing over the last several decades. This study was designed to determine how participants in a particular program…

Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…

Purpose: The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements. It also examines the influence of brand choice attainment on both…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…