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Direct linkMulhearn, Tyler J.; McIntosh, Tristan; Mumford, Michael D. – Creativity Research Journal, 2020
Prior research has demonstrated the importance of forecasting to creative problem-solving performance. Less is known about how case analysis and outcome valence impact forecasting performance. In this study, 266 participants were asked to assume the role of a Marketing Director of a clothing company and develop a marketing campaign for entering a…
Descriptors: Prediction, Creativity, Problem Solving, Planning
