Adolescents face complex dilemmas such as challenging issues of identity and self-concept, and struggles with building and maintaining relationships. These issues must be embraced in the art classroom. This Instructional Resource will focus on the concept of brand--connecting visual art, marketing, and psychology--and center on ideas found in the…

Today's high degree of technology saturation is creating a generation of learners who exhibit a distinctly different set of learning characteristics than their predecessors. These differences will require health and physical educators to investigate new and innovative strategies in an attempt to meet their unique needs. This article examines four…

In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways that women are depicted in…

This article describes and evaluates an interdisciplinary, experiential service-learning project that combined environmental studies and marketing courses at a liberal arts college over a 2-year period. The inherent tensions between these two disciplines regarding issues of environmental protection and conservation make this project's contribution…

Facing significant enrollment challenges as a result of the pandemic, community colleges nationwide have had to be highly strategic in how they market themselves to prospective students. Recapturing students while reaching new prospects requires creative solutions for meeting students' most urgent needs, such as shorter-term, more flexible options…

This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply…

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to…

Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the…

Most Americans consume diets at odds with nutrition recommendations, contributing to our ongoing epidemics of noncommunicable diseases. One strategy for accelerating progress toward healthier diets involves formal agreements between companies and nongovernmental organizations to develop new products, reformulate existing products, and implement…

The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…

This paper discusses the rationale underlying "PENTA", an EU funded Erasmus Mundus project. In doing so, it explores the challenges of internationalising and standardising European environmental assessment (EA) practice and education to a third country audience, looking at India as a case study. It is argued that the EU EA Directives are…

Peer-reviewed research on the effectiveness of salad bars for increasing fruit and vegetable (F/V) intake is limited. This commentary discusses current evidence regarding the effectiveness of salad bars in increasing F/V selection and consumption, thereby reducing food waste. Key findings from this review of the research are that salad bars in…

Discusses the effects of the Web on marketing practices. Introduces the concept and theory of relationship marketing. The relationship network concept, which typically is only applied to the business-to-business market, is discussed within the business-to-consumer market, and a new relationship-building model for the Web marketplace is proposed.…

Notable interest was generated when Dave Tomar's book, "The Shadow Scholar: How I Made a Living Helping College Kids Cheat," was first published. While ghostwriters and paper mills have long been part of the academic landscape, a far more ominous enterprise has appeared that targets master's and doctoral students seeking assistance with…

The techniques used in massive open online courses (MOOCs) are compared with supersizing in the fast food industry. Similarities include the profit motives, marketing techniques, criticisms, industry defences, and evolution of the two controversies. While fast food restaurants strategically increase the size of their meal courses and consumer…