Marketing students are known as less likely to have an affinity for the quantitative aspects of the marketing discipline. In this article, we study the reasons why this might be true and develop a parsimonious 20-item scale for measuring quantitative affinity in undergraduate marketing students. The scale was administered to a sample of business…

Purpose: By focusing on a Greek traditional learning university, during and post COVID-19 restrictions, the study aims at examining the concurrent effects of teaching and assessment format on students' academic performance. The inclusion of case studies in course assessment post COVID-19 restrictions is also expected to give a rough insight into…

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online -- Faculty Version scale. Data were collected from faculty members of the Management and Organizational…

Purpose: This research aims to examine business students' geographic interests and motivations for study abroad. Design/methodology/approach: Two hundred sixty-seven undergraduate business students from a midwestern university completed the survey on perceived benefits and obstacles of studying abroad (personal and professional), geographic…

Objective: To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. Participants: College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Methods: Structural equation modeling was used to investigate relationships among variables as…

There is a considerable amount of focus on the grading systems applied in higher education, as it is an important tool for ranking undergraduate students' in terms of their academic success. Several studies have suggested that different grading practices exist among various colleges. This is also the case in Norway, even though the intention is to…

Purpose: Finance is a male-dominated field of work. This study aims to understand if learning in finance follows the same pattern. Furthermore, the authors want to understand if foreign female students are subject to the same cultural norms and sorting mechanisms as their counterparts from the USA or Finland. Design/methodology/approach: In the…

Via diverse content including programmes, songs and child-led social media channels, children are constantly exposed to commercially funded messages encouraging purchase behaviour. While there is no definitive agreement that advertising to children is detrimental to their wellbeing (Rowthorn, 2019), there is an enduring concern over the unintended…

The purpose of this study was to compare the sense of community of South Korean high school students as measured by a Korean version of the Sense of Community Index 2 (KSCI2) and examine the effect of two factors of the KSCI2, reinforcement of needs and influence, on students' life satisfaction as measured by the Satisfaction with Life Scale…

Two studies are conducted to test how consumers respond differently in feeling nostalgic depending on age and gender. Study 1 uses narrative writing tasks to empirically test the effect of nostalgic versus nonnostalgic feelings on youthfulness by age and gender. To increase the external validity of our findings in Study 1, Study 2 replicates it…

Objective: The purpose of this study was to examine the relationship between exposure to tobacco marketing and perceptions of peer tobacco use among college students. Participants: Participants were 5,767 undergraduate students from 19 colleges/universities in the State of Texas. Methods: Students completed an online survey, in the spring of 2016,…

Simulation games have become widespread in business courses, yet the understanding of their learning effects remains limited. The effectiveness of using simulation in marketing classes is not uniform, and not all students welcome it to the same extent. Drawing on a survey among 173 students engaged in a simulation game as part of a course in a…

To study effects of the gender-packaging of science, technology, engineering, and mathematics (STEM) toys, mother-child dyads (31 daughters; 30 sons; M = 5.2 years) were randomly assigned to play with a mechanical toy packaged for girls ("GoldieBlox") or boys ("BobbyBlox"). When familiarizing themselves with the toy to prepare…

The aim of this study was to examine participation of university students in recreational entertainment marketing activities. The survey population consisted of university student in Marmara University Province of Istanbul. The sample constituted a total of 272 students (150 male and 122 female), determined by circumstantial method. The survey…

Objective: Internet and development of digital media as a tool for online promotions provides avenues for early recruitment of college students into risky drinking. The objective of the study was to examine prevalence of alcohol promotions on web-based media and its possible effects on alcohol drinking by sex among college students in Kenya.…