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The Effects of Social Marketing Efforts in Motivating Unemployed Adults' Participation in Skills Training Programmes In South Africa
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Mayombe, Celestin – Higher Education, Skills and Work-based Learning, 2022
Purpose: The concern in this article is that there is low interest in adult education and training (AET) programmes of the unemployed adults in developing countries. The purpose of the article is to determine the effects of social marketing efforts in motivating adult learners to acquire marketable skills for poverty reduction.…
Descriptors: Social Media, Marketing, Motivation, Adult Students
Examining the Concurrent Impact of Teaching and Assessment Format on Undergraduate Students' Academic Performance in Marketing
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Livas, Christos; Karali, Nansy – Higher Education, Skills and Work-based Learning, 2023
Purpose: By focusing on a Greek traditional learning university, during and post COVID-19 restrictions, the study aims at examining the concurrent effects of teaching and assessment format on students' academic performance. The inclusion of case studies in course assessment post COVID-19 restrictions is also expected to give a rough insight into…
Descriptors: Marketing, State Universities, COVID-19, Pandemics
Embedding Canva into the Marketing Classroom: A Dialogic and Social Learning Approach to Classroom Innovation
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Hinchcliff, Mercedez; Mehmet, Michael – Higher Education, Skills and Work-based Learning, 2023
Purpose: The purpose of this paper is to introduce a conceptual framework as a six-stage guided implementation for educators to embed Canva (an online design tool) into their marketing subjects to encourage super-skills of the 21st century including stronger collaboration, creativity, critical thinking and communication which in turn increases a…
Descriptors: Technology Uses in Education, Layout (Publications), Electronic Publishing, Marketing
Building a Digital Marketing Internship Program for Technology-Based Start-Ups: An Exploratory Study of Student Experiences
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Merz, G. Russell; Ward, Jamie; Qrunfleh, Sufian; Gibson, Bud – Higher Education, Skills and Work-based Learning, 2022
Purpose: The purpose of this paper is to describe the role and characteristics of the summer internship program (Digital Summer Clinic) delivered by Eastern Michigan University. The authors report the results of an exploratory study of interns participating in the Digital Summer Clinic over a five-year time period. The study captures and analyzes…
Descriptors: Marketing, Internship Programs, Natural Language Processing, Computer Software
The Impact of Entrepreneurship Education and Cultural Context on Entrepreneurial Intentions of Ukrainian Students: The Mediating Role of Attitudes and Perceived Control
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Mykolenko, Olena; Ippolitova, Inna; Doroshenko, Hanna; Strapchuk, Svitlana – Higher Education, Skills and Work-based Learning, 2022
Purpose: The purpose of the research is to test empirically whether the variables of personal attitudes towards entrepreneurship and perceived control mediate the relationship between entrepreneurship education and intentions of Ukrainian students to become entrepreneurs; to determine whether personal attitudes mediate the relationship between…
Descriptors: Entrepreneurship, Foreign Countries, College Students, Student Attitudes
Was Transitioning to the Virtual Environment Worth It: Effects of Different Virtual Team Projects during the COVID-19 Pandemic
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Heather Carle; Cara-Lynn Scheuer; Stephanie Swartz – Higher Education, Skills and Work-based Learning, 2024
Purpose: This study offers insight on the impact of virtual team projects (VTPs) of varying types (global vs domestic teams, technology vs non-tech projects) on competency and anxiety outcomes during the COVID-19 pandemic. Design/methodology/approach: Paired-sample t-tests and ANOVA tests were performed on student survey responses pre- and…
Descriptors: Teamwork, COVID-19, Pandemics, Student Projects
Workforce's Crisis-Induced Career Shock, Career Preferences, Job Insecurity, Layoff and Perceived Employability: Examining Variations Based on Gender, Education Level and Ethnic Origin
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Hamouche, Salima; Kammogne, Christiane Liliane; Merkouche, Wassila – Higher Education, Skills and Work-based Learning, 2023
Purpose: The COVID-19 crisis caused a high level of job insecurity, layoff and low employment opportunities. It generated a worldwide shock, which might have a long-lasting effect on individuals' careers. Changes might occur in terms of individuals' career choices, objectives, perception of career success and preferences in terms of industries and…
Descriptors: Employees, Foreign Countries, Labor Force, Change
Building Students' Attachment Strength with Higher Education Institutes Using Intangible Resources: Role of Institutional Branding
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Khanna, Kritika; Pandher, Jagwinder Singh; Bedi, Sarbjit Singh – Higher Education, Skills and Work-based Learning, 2023
Purpose: The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact…
Descriptors: College Students, Attachment Behavior, School Attitudes, Marketing