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Porto, Rafael Barreiros; Oliveira-Castro, Jorge M. – Psychological Record, 2013
Not much is known about the interaction effects between current and past contingencies. At the brand level, consumers may or may not buy exactly what they bought or intended to buy on their last shopping trip, and this could be due to differences in the behavioral contingencies. The main purpose of this article was to examine possible relations…
Descriptors: Consumer Economics, Purchasing, Intention, Reinforcement
Oliveira-Castro, Jorge M.; James, Victoria K.; Foxall, Gordon R. – Psychological Record, 2007
Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For…
Descriptors: Investigations, Consumer Economics, Probability, Laboratory Experiments
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Schrezenmaier, Teresa C. – Journal of the Experimental Analysis of Behavior, 2006
Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast…
Descriptors: Foreign Countries, Purchasing, Food, Behavioral Science Research