This Communication summarizes one of the invited papers to the Select 2016 BCCE Presentations ACS CHED Committee on Computers in Chemical Education online ConfChem held from October 30 to November 22, 2016. The ConfChem paper (included within Supporting Information) focuses on the results of one instructor's incorporation of social media into her classroom and her teaching life as both a communication tool and a method for building a community of learners among students. The instructor implemented multivariate statistical analyses to determine the correlational relationship between students' social media usage and their performance shown by their earned grade on a 40-question final exam similar to the ACS Exams Institute First Semester General Chemistry exam. Initial findings indicated no statistically significant change in pass rate or persistence between models in introductory General Chemistry I classes; however, the potential for a significant difference between models exists in next level (General Chemistry II) and future classes. In all classes analyzed, the instructor observed the generation of a stronger community of learners among her students.