ERIC Number: EJ998279
Record Type: Journal
Publication Date: 2012
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2158-0979
EISSN: N/A
Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives?
Aurand, Timothy W.; St. Clair, Jordan; Sullivan, Ursula
Journal of International Education Research, v8 n3 p233-244 2012
Student-managed business projects offer students the opportunity to garner valuable real world experience while businesses can fulfill corporate responsibilities utilizing relatively inexpensive manpower. This paper describes an event marketing/social media marketing project completed in conjunction with Jackson-Dawson Communications, representing the Ford Motor Company, and a Midwestern University chapter of the American Marketing Association. Through the successful implementation of the AIDA-IMC promotion model, a committed AMA Chapter, and a number of very cooperative business partnerships, a host of corporate and academic objectives were accomplished while participants gained valuable insight into event marketing principles. (Contains 9 tables.)
Descriptors: Student Projects, Experiential Learning, Marketing, School Business Relationship, College Students, Motor Vehicles, Experience, Video Technology, Social Networks, Internet, Cost Effectiveness, Theory Practice Relationship, Partnerships in Education
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A