NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 16 to 30 of 621 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Stanton, Angela D'Auria; Stanton, Wilbur W. – Marketing Education Review, 2013
Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader…
Descriptors: Marketing, Business Administration Education, College Students, Thinking Skills
Peer reviewed Peer reviewed
Direct linkDirect link
Lancellotti, Matthew; Thomas, Sunil; Kohli, Chiranjeev – Journal of Education for Business, 2016
The objective of this teaching innovation was to incorporate a comprehensive set of short online video modules covering key topics from the undergraduate principles of marketing class, and to evaluate its effectiveness in improving student learning. A quasiexperimental design was used to compare students who had access to video modules with a…
Descriptors: Instructional Innovation, Online Courses, Learning Modules, Video Technology
Peer reviewed Peer reviewed
Direct linkDirect link
Jung, Seung Eun; Parker, Stephany; Hermann, Janice; Phelps, Joshua; Shin, Yeon Ho – Journal of Extension, 2018
We explored rural older adults perceptions of health to inform health promotion program development, using social marketing as our framework. Participants in seven focus groups viewed independence and holistic health as indicators of health and identified healthful eating and physical activity as actions to promote health. Barriers to these…
Descriptors: Health Education, Rural Areas, Older Adults, Health Promotion
Peer reviewed Peer reviewed
Direct linkDirect link
LaFleur, Elizabeth K.; Babin, Laurie A.; Lopez, Tara Burnthorne – Journal of Marketing Education, 2009
This article describes the process one marketing faculty followed to demonstrate assurance of learning for marketing students and presents longitudinal results associated with a course-embedded direct assessment device in the Principles of Marketing course. The process follows closely the Association to Advance Collegiate Schools of Business…
Descriptors: Business Administration Education, Marketing, Undergraduate Students, Majors (Students)
Peer reviewed Peer reviewed
Direct linkDirect link
Moerkerke, George – Open Learning, 2015
Marketing specialists have recently redefined the roles customers and enterprises play in the economy. Modern customers are connected, informed, mobile, educated and internationally oriented. They seek enterprises that empower them to co-construct personalised experiences. This view of the customer-enterprise relationship has a great impact on the…
Descriptors: Open Universities, Foreign Countries, Masters Programs, Individualized Instruction
Peer reviewed Peer reviewed
Direct linkDirect link
Schee, Brian A. Vander – Marketing Education Review, 2011
This paper presents the results of implementing an active learning activity in the principles of marketing course adapted from the television show "Family Feud". The objectives of the Marketing Feud game include increasing awareness of marketing misperceptions, clarifying marketing misunderstandings, encouraging class participation, and building…
Descriptors: Active Learning, Learning Activities, Student Motivation, Learner Engagement
Peer reviewed Peer reviewed
Direct linkDirect link
Baker, David Scott; Underwood, James, III; Thakur, Ramendra – Marketing Education Review, 2017
This study aimed to establish a pedagogical positioning of a business marketing simulation as a grounded learning teaching tool and empirically assess the dimensions of cognitive absorption related to grounded learning effectiveness in an iterative business simulation environment. The method/design and sample consisted of a field study survey…
Descriptors: Marketing, Simulation, Predictor Variables, Instructional Effectiveness
Peer reviewed Peer reviewed
Direct linkDirect link
Aurand, Timothy W.; St. Clair, Jordan; Sullivan, Ursula – Journal of International Education Research, 2012
Student-managed business projects offer students the opportunity to garner valuable real world experience while businesses can fulfill corporate responsibilities utilizing relatively inexpensive manpower. This paper describes an event marketing/social media marketing project completed in conjunction with Jackson-Dawson Communications, representing…
Descriptors: Student Projects, Experiential Learning, Marketing, School Business Relationship
Peer reviewed Peer reviewed
Direct linkDirect link
Cowley, Scott W. – Marketing Education Review, 2017
This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and…
Descriptors: Social Media, Marketing, Business Administration Education, Experiential Learning
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Clinton, Steven R.; Marco, Gayle; Chu, Yun – American Journal of Business Education, 2009
Using a "Principles of Marketing" course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are…
Descriptors: Marketing, Business Administration Education, Standards, Educational Objectives
Peer reviewed Peer reviewed
Direct linkDirect link
Islam, Muhammad M.; Islam, Faridul – Journal of Economic Education, 2013
The authors conducted an empirical examination of the relationship between extra-normal ability (inability) in principles of economics courses and student performance in the various areas of the business discipline such as finance, marketing, management, and accounting. Extra-normal ability is defined as the part of an economics grade that cannot…
Descriptors: Economics Education, Business Administration Education, Academic Achievement, Academic Ability
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Pettinga, Deidre M.; Angelov, Azure D. S.; Bateman, David F. – Journal of Academic Administration in Higher Education, 2015
Traditional public schools no longer have a guaranteed market share of students, or tax dollars, based on geographic location. Families with little to no options in the past about where their child would attend school, now have many. In response to the expanding options available to them--in the form of charter schools and vouchers--families today…
Descriptors: Marketing, Public Schools, School Choice, Charter Schools
Peer reviewed Peer reviewed
Direct linkDirect link
Cummins, Shannon; Peltier, James W.; Pomirleanu, Nadia; Cross, James; Simon, Rob – Journal of Marketing Education, 2015
Despite demand for new graduates seeking a sales position, student reticence toward pursuing a sales career remains. While all students will not choose a sales career, diminishing the existence of sales-related misconceptions among the student population should establish sales as a viable career path for a larger number of students. We test six…
Descriptors: Educational Practices, Sales Occupations, Role Playing, College Students
Peer reviewed Peer reviewed
Direct linkDirect link
Goodwin, Denise May; Peerbhoy, Denise; Murphy, Rebecca; Stratton, Gareth – Health Education Journal, 2014
Objective: Rising inactivity has led to an increase in health promotion campaigns aimed at encouraging healthy behaviour change. While this has become common place, often practices advised by social marketing to maximise effectiveness are overlooked. This study investigates the development and effectiveness of one particular physical activity…
Descriptors: Health Promotion, Physical Activities, Surveys, Content Analysis
Peer reviewed Peer reviewed
Direct linkDirect link
McIntyre, Shelby H.; Munson, J. Michael – Journal of Marketing Education, 2008
Cramming for finals is common on college campuses, and many students seem to cram for their final in the Principles of Marketing course. This article addresses the question of defining and measuring a "cramming study strategy." Scales are developed to assess (a) cramming for courses in general and (b) cramming specifically in the Principles of…
Descriptors: Evaluation Methods, Student Behavior, Student Attitudes, Grade Point Average
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  42