In a time of dynamic changes in mass communication and the restructuring of communication programs, and in the face of shrinking education budgets, educators are being pushed to update their programs to include a new emphasis on multimedia production while sustaining traditional modes of mass communication. Through surveys (N = 121) and focus groups (N = 40) with students, this research explores how to update pedagogy to keep pace with the changes in industry. It is built around the experience of launching a multimedia class required for all students enrolled in a journalism and mass communication school at a large, urban, state-funded university. (Contains 19 notes.)