Focus Groups
Scope Note:
Small, roundtable discussion groups charged with examining specific topics or problems (e.g., consumer preferences, product attributes, educational issues), including possible options or solutions -- focus groups usually consist of 4-12 participants, guided by moderators to keep the discussion flowing and to collect and report the results
Category: Measurement
Broader Terms Discussion GroupsEvaluation Methods Narrower Terms N/AUse this term instead of Focused Group Interviews | Related Terms Group DiscussionInterviews Marketing Qualitative Research Research Methodology Transcripts (Written Records) Use Studies |
Added to ERIC: 5/24/1996