ERIC Number: ED338134
Record Type: RIE
Publication Date: 1991
Continuing Liberal Education. Continuing Higher Education Series.
House, David B.
This book investigates the key areas of nontraditional education program planning and development by examining the ways that liberal arts programs at various institutions have been academically and administratively established, developed, and maintained. Areas examined are the following: (1) the history of continuing liberal education and the changing role of the liberal arts at colleges and universities; (2) the differences in motivation, objectives, and expectations between the adult liberal learner and traditional students; (3) the establishment of attainable goals and design of new, creative, and appropriate liberal arts programs; (4) the importance of structure and format in liberal education programs and the interrelationships among their key elements; (5) effective ways of engaging liberal arts faculty in the planning, design, and implementation of programs; (6) appropriate marketing and public relations strategies for continuing liberal education programs; and (7) financial and administrative expectations in continuing liberal education programs. The book explores the idea of using program models and the suitability of specific program types to different institutional types. Finally, the academic, public relations, and financial expectations of liberal arts programs in continuing education contexts are discussed. Contains a 127-item bibliography and an index. (GLR)
Descriptors: Adult Students, Case Studies, Colleges, Comparative Analysis, Continuing Education, Educational Administration, Educational Finance, Higher Education, Liberal Arts, Marketing, Nontraditional Education, Postsecondary Education, Program Development, Program Implementation, Public Relations, Universities
Macmillan Publishing Company, A Division of Macmillan, Inc., 866 Third Avenue, New York, NY 10022 ($29.95).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Univ. Continuing Education Association, Washington, DC.; American Council on Education, Washington, DC.