Purpose: To explore the professional interface between health promotion (HP) and complementary and alternative medicine. Design/methodology/approach: A discussion paper, based on qualitative research involving in-depth interviews with 52 participants from either side of the interface. Findings: The current interface is predominantly limited to…

Purpose: The purpose of this paper is to identify and rank the influential social marketing factors for physical activity promotion. Design/methodology/approach: A descriptive-survey approach is used in this study. First, the influential social marketing factors for physical activity promotion were determined through the review of theoretical…

Purpose: Secondary prevention programmes have traditionally employed mass screening approaches to assess for asymptomatic signs of cancer. It has been suggested that early detection strategies involving public education and self-referral may prove more cost-effective with low risk populations for cancers with symptomatic presentation. This study,…

Purpose: The purpose of this paper is to provide an overview of recent changes in young people's consumption of alcohol in Britain before then charting emerging academic perspectives and some of the recent regulatory and legislative changes. Design/methodology/approach: The approach takes the form of a selective narrative review of young people's…

Purpose: The purpose of this paper is to explore the expectations of and possible tensions in school leadership regarding the implementation of the 2014 Danish school reform and, by extension, to address emerging perspectives linking school leadership, learning and well-being. Design/methodology/approach: An analysis of central policy documents in…

Purpose: Prostate and colorectal cancer (CRC) rates are disproportionately high among African-American men. The purpose of this paper is to describe the development of an intervention in which barbers were trained to educate clients about early detection for prostate and CRC. Design/methodology/approach: Working with an advisory panel of local…

This paper discusses some of the health implications of data produced in the course of a research project that explored the usefulness of the concept of "social capital" in relation to the health and well-being of children. The research used qualitative methods to explore 12-15 year olds' subjective experiences of their neighbourhoods,…

Purpose: The consequences of problematic alcohol consumption fall heavily on Australian adolescents, with this population at increased risk of death, serious injury and other harm. Research regarding whether gender, socioeconomic status (SES) or locality play a role in young people's alcohol consumption and related harm is limited in Australia.…

Purpose: The purpose of this study is to examine a Midwest university in North America over a one-year period on current smoking policies and programs, student support for implementing additional smoking policies, and to produce a follow-up report on supporting policies that were approved by administration. Design/methodology/approach: The…

Purpose: To examine a tobacco prevention elementary school project completed in 2000 in one rural state in the southeastern USA. Design/methodology/approach: Initially, 721 public school fourth through sixth grade teachers across Mississippi attended (for reimbursement) a tobacco prevention workshop that included curriculum-integrated material;…