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ERIC Number: EJ891110
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: As Provided
ISSN: ISSN-0033-2933
IQ Zoo and Teaching Operant Concepts
Bihm, Elson M.; Gillaspy, J. Arthur, Jr.; Lammers, William J.; Huffman, Stephanie P.
Psychological Record, v60 n3 p523-526 Sum 2010
Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), to demonstrate operant conditioning and the "misbehavior of organisms" from an evolutionary perspective. Now available on the Internet at the official IQ Zoo website (, the artifacts of ABE's work, in the form of photographs, documents, and audio/video recordings, provide a wealth of concrete examples of operant and evolutionary contingencies. Included in this site is the related work of Robert E. Bailey. These exhibits and their associated learning materials are relevant to many courses, including introductory psychology, psychology of learning, behavior modification, and history and systems of psychology. (Contains 2 figures and 2 footnotes.)
Southern Illinois University Carbondale. Mailcode 4609, Rehabilitation Institute, Carbondale, IL 62901-4609. Tel: 618-536-7704; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A