University of Minnesota educators use an integrated pest management (IPM) survey conducted during private pesticide applicator training as an educational, needs assessment, and evaluation tool. By incorporating the IPM Assessment, as the survey is called, into a widely attended program and using TurningPoint audience response devices, Extension educators can gather information from a significant number of farmers in a timely and efficient manner. Interspersing TurningPoint questions throughout presentations also increases audience engagement and overall quality of the training. For example, weed management programming efforts around herbicide-resistance management have been significantly influenced and enhanced by results of the IPM Assessment.