Management education has had a long and somewhat conflicted relationship with the integration of ethics and values-driven leadership into its curriculum. This essay presents some of the key challenges around pedagogy, curriculum design, as well as organizational and faculty concerns; and then outlines how behavioral ethics has triggered some significant advances in addressing these concerns while also has raising new questions and potential problems for business ethics education. The Giving Voice to Values pedagogy and curriculum is introduced and explained as a promising response to both of these sets of problems.