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Direct linkLau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
Lee, Wincy W. S. – International Journal of Lifelong Education, 2014
Associate (community college) degrees have expanded rapidly in the past decade in Hong Kong, but their value has been questioned due to the limited number of government-funded articulation opportunities available. This paper argues that associate degrees in Hong Kong are not valued solely for articulation purposes, but also for nurturing students'…
Descriptors: Foreign Countries, Associate Degrees, Community Colleges, Student Development
