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Showing 1 to 15 of 41 results Save | Export
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Raska, David; Keller, Eileen Weisenbach; Shaw, Doris – Marketing Education Review, 2014
Curriculum-Faculty-Reinforcement (CFR) alignment is an alignment between fundamental marketing concepts that are integral to the mastery of knowledge expected of our marketing graduates, their perceived importance by the faculty, and their level of reinforcement throughout core marketing courses required to obtain a marketing degree. This research…
Descriptors: Marketing, Business Administration Education, Curriculum, College Faculty
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Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
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Roberson, Angela A.; McKinney, Cliff; Walker, Courtney; Coleman, Ashley – Journal of American College Health, 2018
Objective: To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. Participants: College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Methods: Structural equation modeling was used to investigate relationships among variables as…
Descriptors: Social Media, Peer Influence, Alcohol Abuse, Alcohol Education
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Metcalf, Lynn E.; Neill, Stern; Simon, Lisa R.; Dobson, Sharon; Davis, Brennan – Marketing Education Review, 2016
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students' perceptions of the learning experience. Peer marketing mentors, along…
Descriptors: Marketing, Introductory Courses, Course Content, Career Readiness
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Estelami, Hooman – American Journal of Business Education, 2016
One of the fundamental drivers of the growing use of distance learning methods in modern business education has been the efficiency gains associated with this method of educational delivery. Distance methods benefit both students and educational institutions as they facilitate the processing of large volumes of learning material to overcome…
Descriptors: Online Courses, Student Attitudes, Efficiency, Student Evaluation of Teacher Performance
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Clayson, Dennis E.; Haley, Debra A. – Journal of Marketing Education, 2013
This exploratory study looks at the phenomena of texting in a marketing education context. It outlines the difficulties of multitasking within two metacognitive models of learning and sets the stage for further research on the effects of texting within class. Students in marketing classes in two different universities were surveyed. They received…
Descriptors: Grade Point Average, Business Administration Education, Incidence, Marketing
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Caruana, Albert; La Rocca, Antonella; Snehota, Ivan – Journal of Marketing Education, 2016
Simulation games have become widespread in business courses, yet the understanding of their learning effects remains limited. The effectiveness of using simulation in marketing classes is not uniform, and not all students welcome it to the same extent. Drawing on a survey among 173 students engaged in a simulation game as part of a course in a…
Descriptors: Marketing, Business Administration Education, Educational Games, Student Satisfaction
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Eastman, Jacqueline K.; Aviles, Maria; Hanna, Mark D. – Marketing Education Review, 2017
This study examined the determinants of perceived learning and satisfaction in online courses and the moderating effect of course type. For perceived learning outcomes, those students who perceive a higher level of interaction and those students who are satisfied will report higher levels of learning outcomes. There were significant differences…
Descriptors: Online Courses, Business Administration, Student Satisfaction, Learning
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Su, Jinni; Hancock, Linda; Wattenmaker McGann, Amanda; Alshagra, Mariam; Ericson, Rhianna; Niazi, Zackaria; Dick, Danielle M.; Adkins, Amy – Journal of American College Health, 2018
Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…
Descriptors: Program Effectiveness, Intervention, Drinking, Student Surveys
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Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. – Journal of Marketing for Higher Education, 2018
Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…
Descriptors: Economics Education, Multivariate Analysis, Models, Case Studies
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Cebolla-Boado, Héctor; Hu, Yang; Soysal, Yasemin Nuhog¯lu – British Journal of Sociology of Education, 2018
This research contributes to the booming literature on the mobility of international students in higher education. We analyse university-level factors that affect the sorting of Chinese international students across British universities. We produced a unique data-set merging university-level data from the 2014 UK Higher Education Statistics Agency…
Descriptors: Study Abroad, Foreign Students, College Students, Universities
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Nuñez, Roland – Educational Media International, 2018
Media consumption can influence viewer perceptions and attitudes. Recent research on media's effect on college students has failed to address gender differences. Using Mere Repeated Exposure Theory (traditionally used in marketing research), this study aims to answer three research questions regarding college media consumption and college…
Descriptors: College Students, Expectation, Student Attitudes, Factor Analysis
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Pala, Adem – Educational Research and Reviews, 2016
The aim of this study was to examine participation of university students in recreational entertainment marketing activities. The survey population consisted of university student in Marmara University Province of Istanbul. The sample constituted a total of 272 students (150 male and 122 female), determined by circumstantial method. The survey…
Descriptors: College Students, Student Participation, Marketing, Foreign Countries
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Ackerman, David S.; Dommeyer, Curt J.; Gross, Barbara L. – Journal of Marketing Education, 2017
This study examines how three factors affect students' reactions to critical feedback on an assignment--amount of feedback (none vs. low amount vs. high amount), source of feedback (instructor-provided feedback vs. peer-provided feedback), and the situational context of the feedback (revision of paper is or is not possible). An incomplete 3 × 2 ×…
Descriptors: Marketing, Feedback (Response), Assignments, Student Attitudes
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