Publication Date
In 2024 | 0 |
Since 2023 | 0 |
Since 2020 (last 5 years) | 0 |
Since 2015 (last 10 years) | 0 |
Since 2005 (last 20 years) | 1 |
Descriptor
Advertising | 1 |
Clothing | 1 |
Consumer Economics | 1 |
Curriculum Development | 1 |
Decision Making | 1 |
Drinking | 1 |
Ethics | 1 |
Focus Groups | 1 |
Higher Education | 1 |
Marketing | 1 |
Personal Autonomy | 1 |
More ▼ |
Source
Marketing Education Review | 1 |
Publication Type
Journal Articles | 1 |
Reports - Descriptive | 1 |
Education Level
Higher Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Hyllegard, Karen H.; Ogle, Jennifer Paff; Rudd, Nancy A.; Littrell, Mary A.; Bickle, Marianne – Marketing Education Review, 2012
This paper describes a course development project designed to address the obligation of consumer goods companies to engage in socially responsible advertising and promotion. Course development was informed by stakeholder theory. Videotaped interviews with 46 stakeholder representatives were integrated into the course, providing students with an…
Descriptors: Higher Education, Curriculum Development, Marketing, Advertising