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Higher Education3
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International Journal of…3
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Gibbs, Paul1
Girard, Tulay1
Gorard, Stephen1
Pinar, Musa1
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Whither Market Forces in Education?
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Gorard, Stephen – International Journal of Educational Management, 1998
In light of recent British government reforms, a study of school choice in 33 local schools suggests some effects of increased marketing of schools. Notes that the market for cheap fee-paying schools has been established for a long time, and posits that some of the benefits or damage caused by markets in education should be observable in…
Descriptors: Educational Legislation, Evaluation Methods, Foreign Countries, Higher Education
Marketers and Educationalists--Two Communities Divided by Time?
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Gibbs, Paul – International Journal of Educational Management, 2008
Purpose: In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of…
Descriptors: Higher Education, Lifelong Learning, Marketing, Foreign Countries
An Exploratory Study of Gender Effect on Student Presentation Evaluations: Does Gender Similarity Make a Difference?
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Girard, Tulay; Pinar, Musa – International Journal of Educational Management, 2009
Purpose: This study aims to examine the potential effects of the gender similarity between the presenter and evaluator on the presentation evaluation scores obtained with an evaluation form. Design/methodology/approach: The data were collected from marketing students at two universities in the USA. A rubric and separate survey instrument were used…
Descriptors: Evaluators, Student Attitudes, Evaluation Criteria, Grading