Nineteen scholarly papers and seventeen abstracts comprise the content of the fifteenth annual Brick and Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship. The 2015 paper and abstract titles include: (1) Did You See What I Did? Three Steps to Effective Marketing (Corie Dugas); (2) Sustaining Electronic and Print Reserves Services in the Era of the LMS (Christopher Marcum and Alexander Moran); (3) Assessment in Action: A Journey toward Transforming an Academic Library (Danielle Theiss Dion); (4) Social Media in the Classroom: Assessment and Evaluation (Jennifer Wright Joe); (5) "Measuring That Which Is Valued": Implementing and Managing Efficient Formative Assessment and Evaluation of Library Instruction (Carol A. Leibiger and Alan W. Aldrich); (6) Ch-ch-ch-ch-Changes: Turn and Face the Strange ILS (Kirsten Davis and Shay Beezley); (7) Capturing the Benefits of Open Access in Interlibrary Loan (Tina Baich); (8) Library Publishing: What's in it for You? (Marcia Stockham and Beth Turtle); (9) LibGuides Best Practices: How Usability Testing Showed Us What Students Really Want from Subject Guides (Darcy Del Bosque, Caroline Smith, and Kristen Costello); (10) Going Beyond the "One-shot": Spiraling Information Literacy across Four Years (Shawna Smith); (11) Building a Community of Practice (Lauren Hays and Mark Hayse); (12) Engineering a New Home: Creating a Repository Collection for Faculty (Lauren Todd and Emily Stenberg); (13) Teaching Citation Metrics (Nicholas Wyant); (14) Be the Change or: What Happened When Librarians Stopped B*tchin' and Did Something (Corey Halaychik and Ashley Maynor); (15) Archives 2.0 on a Shoestring (Julie Pinnell); (16) The Library CAN Assist in Recruitment for the University (April K. Miller); (17) "You Want Me to Take My Headphones Off!?": A Student-Centered Transformative Customer Service Training Approach (Ashley Creek); (18) The Value of Graphic Novels: Furthering the Cause of Information Literacy Centered Transformative Customer Service Training Approach (Cheryl Blevens); (19) Surviving the First Year in an Administrative Role: Challenges, Opportunities, and Lessons Learned (Danielle Theiss Dion); (20) Teaching to the Task: Authentic Assessment and Information Literacy (Rob Hallis); (21) The Effect of Short-Term Loan Price Increases on Patron-Driven Acquisitions (Steve Alleman); (22) All the Wrong Places: Looking for (and Finding) Information Literacy in the Undergraduate Curriculum (William Dooling and Mary Nash); (23) Using a Murder Mystery to Teach Evaluation Skills (Elise Blas); (24) Collaborating with Faculty: Getting the Students in to the Library (Rochelle Krueger); (25) Quick & Pretty: Designing Marketing Materials without Being a Designer (Sarah Fancher); (26) Swimming with the MOOCs: Creating Active Learning Modules for Database Instruction (Alissa Fial); (27) Reaching Faculty, Teaching Students (Gwen Wilson, Elise Blass, and Kelley Weber); (28) Scoring Library Points with Modern Board Games (Philip Hendrickson); (29) A Toolkit for Reframing Services for a Diverse Group: A Research Study of International Students at Illinois Institutions (Yi Han, Pattie Piotrowski, and John Dorr); (30) Managing the Waves of Change: What It Took to Unify a Library's Operation with Its New Mission (Dolores Yilibuw and Chelsea Dalgord); (31) Academic Literacies: Integrating Research and Writing into a Workshop Series (Elizabeth Stephan and Shevell Thibou); (32) Active Learning Exercises for Teaching Visual Literacy (Angie Brunk); (33) Undergraduate and Graduate Services: Opposite Sides of the Same Coin? (Victor D. Baeza and Tracy Stout); (34) Hacked! How We Avoided a Search Engine Ranking Disaster (Ayyoub Ajmi); (35) Ghost Town Resurrected: Exposing Diverse Archival and Educational Materials though Electronic Publishing (Jane Monson, Jay Trask, and Jessica Hayden); (36) How to Make your Instruction Suck Less (Jessica Williams and Dani Wellemeyer). An author/title index is also included. (Individual papers contain references.)