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ERIC Number: EJ258999
Record Type: Journal
Publication Date: 1982-Jan
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Direct Response Marketing. Educational Approaches for an Emerging Discipline.
Grossman, Robert J.
Continuum, v46 n2 p8-13 Jan 1982
Examines factors leading to the growth in direct response marketing; elements that differentiate direct response marketing from marketing as a whole; and workshops designed for educators to develop curriculum in direct response marketing. (CT)
Descriptors: Curriculum Development, Inservice Teacher Education, Marketing, Postsecondary Education, Workshops
Publication Type: Journal Articles; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A