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Peer reviewed Peer reviewed
ERIC Number: EJ394845
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Right Writing (or Writing Right) for Creativity in Advertising.
Pearce, R. Charles
Journalism Educator, v44 n2 p7-12,76 Sum 1989
Suggests techniques from Peter Elbow's book, "Writing with Power," for an advertising copywriting class. Describes in detail an eight-step procedure: warm-up, loop writing, sharing, revision, sharing, revision, editing group sharing, and revision. (MS)
Descriptors: Advertising, Editing, Free Writing, Higher Education, Journalism Education, Peer Evaluation, Teaching Methods, Writing Instruction, Writing Processes, Writing Skills
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A