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Showing 16 to 30 of 40 results Save | Export
Beaman, Ronda – 1992
The issue of whether teaching methods can influence creativity in the advertising copy writing classroom can best be examined by breaking it into three areas of knowledge access (perceptual, action, and conceptual). One of the perceptions of creativity is that creativity ceases to develop once a student is of college age, and that college itself…
Descriptors: Advertising, Creativity, Higher Education, Student Centered Curriculum
Luhn, Harold – Communication: Journalism Education Today, 1976
Suggests that journalism teachers can improve writing skills through both news reporting and advertising copywriting. (KS)
Descriptors: Advertising, Consumer Economics, Educational Needs, Journalism
McCann, Guy – 1989
A study was conducted to determine whether there is a relationship between the psychological types of copywriting students and performance in a copywriting class. The goal was to develop a program of instruction which would systematically alter psychological makeup in a constructive manner to enable students to become better copywriters. Subjects,…
Descriptors: Academic Achievement, Advertising, Communication Research, Creativity
Peer reviewed Peer reviewed
Riley, Sam G. – Journalism Educator, 1977
Illustrates how knowledge of allusion, hyperbole, irony, and so on can improve students' advertising copywriting skills. (KS)
Descriptors: Advertising, Figurative Language, Higher Education, Journalism Education
Peer reviewed Peer reviewed
Journalism Educator, 1982
Journalism teachers share ideas about copywriting assignments, research in public relations, student involvement in a television production, and the use of journalism classes to monitor language skills. (HOD)
Descriptors: Communication Research, Higher Education, Journalism Education, Language Skills
Cutsinger, John – Quill and Scroll, 1986
Stresses the fact that yearbook copy must be relevant to be effective and suggests methods of improving copywriting skills, including getting good quotes and using them effectively. (DF)
Descriptors: Editing, Education, Journalism Education, Production Techniques
Peer reviewed Peer reviewed
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Macaro, Ernesto – Language Learning Journal, 2007
This article reports on a descriptive and exploratory study of near-beginner learners of French in English secondary schools, their cognitive and metacognitive strategies, and their general approaches to writing. There is virtually no research on foreign language writing at this level, conceived in this study as including the copying of words and…
Descriptors: Sentences, Writing Strategies, Second Language Learning, Metacognition
Malickson, David L.; Nason, John W. – 1977
The object of this book is to aid copywriters in creating effective advertising. It suggests orderly procedures for planning advertising, as well as some simple writing guidelines. Chapters discuss the function of the copywriter, organization and relationships, adapting advertising for the medium in which it will appear, applying psychology, basic…
Descriptors: Advertising, Broadcast Industry, Information Dissemination, Layout (Publications)
Lent, John – Instructor, 1984
This article describes a computer network system that connects several microcomputers to a single disk drive and one copy of software. Many schools are switching to networks as a cheaper and more efficient means of computer instruction. Teachers may be faced with copywriting problems when reproducing programs. (DF)
Descriptors: Computer Assisted Instruction, Computer Programs, Elementary Secondary Education, Microcomputers
Peer reviewed Peer reviewed
Sayre, Shay – Journalism Educator, 1993
Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…
Descriptors: Advertising, Class Activities, Higher Education, Journalism Education
Peer reviewed Peer reviewed
Galician, Mary Lou – Journalism Educator, 1986
Describes a course in commercial copywriting for electronic media in which students must also present orally their copy to the class to drive home two points: (1) the writing has to sell products, and (2) the writer has to sell the spot or campaign to the client or employers. (HTH)
Descriptors: Advertising, Course Content, Higher Education, Journalism Education
Peer reviewed Peer reviewed
Cranston, Charles M. – International Journal of Instructional Media, 1992
Describes a study that examined whether statistically significant differences existed among performance levels of college students in a beginning media writing class when compared according to cognitive style and learning style subgroups. Results are reported for five mass media formats--broadcast news, television copywriting, documentary,…
Descriptors: Academic Achievement, Cognitive Style, Comparative Analysis, Higher Education
Peer reviewed Peer reviewed
Pearce, R. Charles – Journalism Educator, 1989
Suggests techniques from Peter Elbow's book, "Writing with Power," for an advertising copywriting class. Describes in detail an eight-step procedure: warm-up, loop writing, sharing, revision, sharing, revision, editing group sharing, and revision. (MS)
Descriptors: Advertising, Editing, Free Writing, Higher Education
Cross, Mary – ABCA Bulletin, 1982
Teaching students copywriting gives them writing techniques that will help them boil a 100-word message down to 20 for a letter, write a memo that is memorable because of its clarity and word choice, or produce a report that offers findings in a readable, believable way. (HOD)
Descriptors: Advertising, Business Communication, Higher Education, Persuasive Discourse
Sweeney, John M. – 1990
At a time when few copywriting jobs are available for new graduates, enrollments in advertising are exploding. An advertising educator set out to change students' perceptions that in advertising only copywriting requires imagination by developing a course called "Advertising and Innovation" which was designed to force students to use…
Descriptors: Advertising, Course Content, Course Descriptions, Course Objectives
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