Using the experience of the University of Illinois at Springfield's College of Liberal Arts and Sciences at the as a foundation for discussion, this paper addresses the provision of student support services to distant students within the context of development and expansion. Specific issues for consideration include: integrating student support functions with institutional technology and information systems; determining developmental concerns and their impact on scalability; and, identifying barriers related to systematic program expansion. As on-line learning continues to grow in terms of popularity and access, academic support practitioners have new opportunities to re-conceptualize Web-based programming that furthers the integration of service, instructional, business, and cultural aspects of the institution. A fundamental challenge to program expansion is appropriately scaling such services in ways that student demands, curricular priorities, market trends, and institutional mandates can be met through an integrated approach to technology based support provision.