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ERIC Number: EJ911555
Record Type: Journal
Publication Date: 2011-Jan
Pages: 13
Abstractor: As Provided
Reference Count: 18
ISSN: ISSN-1740-4622
"WebGrader": An Online Instrument for Evaluation and Assessment of Oral Competency
Cooper, Lynn O.
Communication Teacher, v25 n1 p68-80 Jan 2011
"WebGrader" is an online instrument developed to evaluate and assess oral competency in the basic course. It is the result of a 15-year study, using Morreale and Hackman's (1994) work as a general model, and "The Competent Speaker" speech rating criteria in particular (Morreale, Moore, Taylor, Surges-Tatum, & Hulbert-Johnson, 1990; Morreale, Moore, Surges-Tatum, & Webster, 2007; SCA, 1993), to create a web-based program. Analysis of "WebGrader" data compiled from 3681 speeches demonstrates inconsistent scores across subcategories of Invention, Organization, and Delivery. Data comparing satisfaction levels among instructors and 970 student speakers show that "WebGrader" provides a quick and efficient way to critique oral presentations, send individualized feedback, and capture data for institutional accountability. The need for outcome assessment has engaged many Communication professionals in developing practical programs to evaluate oral competency. Academicians (Allison, 2002; Brown, 1997; Brown, Arundale, & McWherter, 2000; Moore, 2002) are finding innovative adaptations of the National Communication Association's Criteria for the Assessment of Oral Communication in general, and "The Competent Speaker" evaluation form in particular (Morreale, Moore, Taylor, et al., 1990; Morreale, Moore, Surges-Tatum, et al., 2007; SCA, 1993), to be significant in meeting this need. The communication competency model developed in the classroom by Morreale and Hackman (1994) was adapted by the author's academic department after a curricular review highlighted the need for systematic procedures of evaluation and assessment. This report builds upon their competency model in order to create and test a reliable, web-based instrument to facilitate this process. (Contains 5 tables and 1 note.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A