ERIC Number: EJ1183297
Record Type: Journal
Publication Date: 2018
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1835-9132
EISSN: N/A
A Case Study of Faculty Attitudes Related to Electronic Texts and Course Content in Business School Classrooms
Seeley, Eugene L.; Chapman, Jared R.; Glenn, Lowell M.; Adams, Lynn L.; Wright, Norman S.
e-Journal of Business Education and Scholarship of Teaching, v12 n1 p52-63 2018
This case study examines faculty attitudes related to using electronic texts in business classes. The following areas of faculty opinion were evaluated: comfort level when using the technology, content quality, technical ease of use, and value added to the classroom teaching experience. The research consisted of a focus group with seven faculty members that use electronic texts and followed up with a survey that was completed by 13 faculty members among 27 that taught using electronic textbooks for their classes. Correlation was used to identify variables with strong relationships. Multiple regression was used to identify which independent variables accounted for significant levels of variance in each dependent variable and by how much. The results of the research showed that high levels of perceived quality of the electronic materials combined with a perception of a system that is easy to use were linked to high levels of faculty satisfaction. The results also indicate a preference for electronic texts that suggests a positive shift in faculty attitudes. This research indicates that the improving quality of online texts will be key to greater faculty acceptance.
Descriptors: Case Studies, Teacher Attitudes, College Faculty, Business Administration Education, Business Schools, Electronic Publishing, Textbooks, Course Content, Usability, Value Added Models, Focus Groups, Teacher Surveys, Correlation, Multiple Regression Analysis, Preferences, Educational Quality, Textbook Evaluation
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail: editor@ejbest.org; Web site: http://www.ejbest.org/
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Utah
Grant or Contract Numbers: N/A