Technology, whether or not we are ready for it, is changing the way we work. Contemporary students, who are more technologically savvy than those of the past, demand pedagogical change. Technology has already changed the educational environment in which we teach in ways that instructors must recognize and address. Expectations regarding the role of instructional technology will continue to grow as new technologies emerge. Along with this, new instructors will create and implement new pedagogical models that will better capture students' mastery of course objectives made possible by high-powered technology. So, the challenge is here, the challenge is ours. It is now or never.