This handbook provides information and forms for conducting successful public relations activities for vocational education. Chapter 1 discusses the importance of planning. The research, consultation, objective, and plan design phases are covered. Chapter 2 is an original discourse on communications theory with identification of crucial elements for effectiveness, including media selection, context considerations, elements that add feeling, and motivators. A basic guide on using and preparing news releases and a short primer on media relations are provided in chapter 3. The fourth chapter is a comprehensive guide on preparing effective brochures. Measuring writing effectiveness is also considered. Chapter 5 presents basic principles and proven techniques in using displays, posters, and sign devices to promote programs. Chapter 6 lists special events with promotional value and discusses actual techniques for setting them up and conducting them. The special opportunities and pitfalls of talk shows are addressed in the next chapter. Use of public service announcements is also considered. Chapter 8 is an annotated listing of helpful books and periodicals. (YLB)