Participants of the twenty-first Lake Okoboji Educational Media Leadership Conference studied the role of instructional technology and of the media professional in the future of American education. This report presents the conference's proceedings and working papers dealing with eight subtopics: (1) facilitating the education of the whole child through combination of values, technology, and humanization; (2) lifelong learning for both vocational and avocational interests; (3) training future professionals; (4) models of research for direction and implications; (5) alternatives available for the most pressing problems in the next decade; (6) variables affecting the media professional in 1984; and (7) survival strategies for the educational media profession. Delegates' concerns about the theme are appended. (SC)