Who are Millennial parents? What strengths and struggles do they face, and what kind of messages and information about parenting and child rearing are most meaningful and relevant to them? To learn more about the people who account for 80% of the 4 million U.S. births per year (Millennial Marketing, 2015), ZERO TO THREE conducted a series of focus groups with Millennial parents in Washington, DC, and Los Angeles in the summer and fall of 2014. This article explores what was learned in extended conversations with these mothers and fathers and how the insights that were gained can help ZERO TO THREE and others who are invested in supporting families with young children provide information and guidance that helps these parents get their children off to the best start possible.