There is no credible evidence that learning styles exist. In this article, the authors begin by defining "learning styles"; then they address the claims made by those who believe that they exist, in the process acknowledging what the authors consider the valid claims of learning-styles theorists. But in separating the wheat from the pseudoscientific chaff in learning-styles theory, the authors make clear that the wheat is contained in other educational approaches as well. A belief in learning styles is not necessary to incorporating useful knowledge about learning into one's teaching. The authors then discuss the reasons why learning styles beliefs are so prevalent. Finally, they offer suggestions about collegiate pedagogy, given that they have no evidence learning styles do not exist. (Contains 3 resources.)