Web development is an important component in the curriculum of computer science and information systems areas. However, it is generally considered difficult to learn among students. In this study,we examined factors that could influence students' perceptions of accomplishment and enjoyment and their intention to learn in the web development course. Specifically, we investigated both student-related and instructor-related factors. A research model was developed. To empirically test the model and the hypotheses, the survey method was used and the structural equation modeling (SEM) technique was adopted for data analysis. Overall, the results indicated that both student-related factors (perceived web development efficacy and motivation) and instructor-related factors (instructor characteristics and teaching method) could significantly influence students' perceptions toward accomplishment and enjoyment and their intention to learn web development. We also summarized comments collected from students to gain a deeper understanding of their ideas toward learning web development techniques. We believe the research results can help provide better knowledge and insights to educators on teaching web development.