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Peer reviewed Peer reviewed
ERIC Number: EJ440947
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Predicting Attention to Local Television News: Need for Cognition and Motives for Viewing.
Perse, Elizabeth M.
Communication Reports, v5 n1 p40-49 Win 1992
Examines associations between local news viewing motives and attention to government reports or to sports reports. Identifies significant connections between need for cognition, utilitarian local news viewing motives, and attention to government news reports. Finds attention to sports news explained only by respondent sex. Discusses implications for use and gratification research. (RS)
Descriptors: Higher Education, Mass Media Role, Mass Media Use, Sex Differences, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A