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Mass Media Use

Scope Note: 
The manner, purpose, frequency, etc., of audience use of the electronic or printed mass media
Category: Communications Media
Use this term instead of
Media Use (Mass Media)
News Use
Television Use
Related Terms
Audience Response
Information Utilization
Mass Media
Mass Media Effects
Media Adaptation
Media Selection
Public Opinion
Recreational Activities
Television Viewing
Use Studies
Added to ERIC: 8/10/1988