This qualitative study examined instructors' and students' perceptions of social relationship in distance learning. Interview and observational data were collected and analyzed to generate theories. Convenient sampling was used. Factors influencing a sense of distance were analyzed. Findings revealed greater difficulty establishing a social relationship in interactive television environments than in face-to-face environments. Both instructors and students found it important to build a personal connection between them. Instructors' preference for course delivery and building rapport with students was to travel and teach at the remote sites. The study implies that faculty and administrators should seriously consider, in their decision-making, both the gains and losses of interactive television as a delivery format. (Contains 1 table.)