Despite years of training, teaching experience, reading professional literature, attending conferences, and learning from expert colleagues, when it comes to the teaching of culture, the author wishes she knew more answers to many critical questions. Her questions are framed by the basic questions that all curricula seek to answer: WHAT is the purpose of teaching culture (WHY?)? WHAT should students learn? WHEN should they learn it? HOW should they learn it? HOW will teachers know what students learned? In this article, the author asking questions about the purpose of teaching culture in language classrooms keeps profession moving forward.